The challenge

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This SE Asian national carrier appointed Aspire to support its strategic turnaround, including the delivery of a detailed implementation plan with a commercial and operational focus. Streamlining its 14 divisions due to recent tragedies within the industry.

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As the national flag carrier, the airline serves the national interest. But it also needs to operate in an economically rational manner in a context of significant airline seat capacity overwhelming a limited amount of bedstock.

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Our approach

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We worked closely with the airline management and the local teams to deliver change in the areas of commercial, operations, HR, procurement and product, both in Asia and their hubs globally

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The main part of our operational focus was the airport experience, including seamless and rapid transfers to and from international/domestic operations for the airline and their partners within the airpot services.

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The results

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The diagnostic review highlighted up to US$270m of potential profit improvement initiatives that include cost reduction opportunities of US$43m.

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We focused on airport operations, which were critical as the airline serves as the handler for themselves as well as all tourists entering the country. We not only identified opportunities for improvements but set up and carried out ‘train the trainer’ programmes to enhance the customer experience in a cost-effective manner.

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